Repositioning and Customer Survey

The sector within which Van Tuijl operates is traditionally traditional and conservative. However, the industry has evolved into a modern, quality-focused sector with extensive expertise in raw materials and products related to animal feeds. Van Tuijl continues to uphold its principles and vision within this context.

New house style
New house style
New house style

The research has resulted in a completely new corporate identity and new name. At least, the familiar family name ‘Van Tuijl’ has remained, but the original initials P.C. have expired. In addition, the addition of Feed Enrichment has been added. This fits exactly with what we do. Enriching raw materials for young animals. This website has also been completely renewed.

Impressive Results

The market has not overlooked these changes. Customers were asked to provide assessments in areas such as reliability, service, price/quality, sustainability, and innovation. The results highlighted a remarkable level of reliability, with Van Tuijl scoring an impressive 8.7. High scores were also achieved in all other aspects, leading to an overall average of 8.1. Open-ended questions provided insights into the customers’ experiences. While the complete results cannot be published, it can be stated that the values and vision of the management largely align with the perceptions of their customers. Such research also provides insights for elevating quality and service to an even higher standard.

Impressive Results